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Publishers Can Now Sell And Rent Video On Facebook Using Ooyala

DATE POSTED:September 17, 2011
Image representing Ooyala as depicted in Crunc...

Image via CrunchBase

Video publishing platform Ooyala recently launched Ooyala Social, a new HD-quality Social TV experience that brings video sharing and and viewing to Facebook.

The service specializes in hosting videos for corporate and media entities such as Martha Stewart Living Omnimedia, Dell, General Mills and ESPN. Content owners can now use Ooyala Social to make premium on-demand and live video available on Facebook via rentals, subscriptions, purchases, and and more.

The platform features the ability to allow for group-activated “screenings,” which enables a certain number of people on Facebook to unlock specific viewing experiences. And users can share what they’re watching “Like” a video or “loan” a show for later viewing. Viewers can also chat together through a movie or show. In addition, Ooyala Social allows for mulit-screen and device access and users can buy or rent videos with Facebook Credits, PayPal, a credit card or their mobile phone number. Content may be rented, subscribed to, or purchased outright.

 

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