Peloton Takes Bike and Treadmill Resale Program Nationwide

Peloton is reportedly launching a national expansion of its bikes/treadmill resale marketplace.

A pilot version of this program yielded about three dozen sales in the last two months, and now the connected fitness company is expanding the marketplace on a national scale, Bloomberg News reported Tuesday (July 29).

The Repowered Marketplace, first announced in June, lets users list pre-owned equipment from Peloton. Upon sale, sellers get 70% of the proceeds, with the remainder divided between Peloton and Archive, the technology platform provider.

Sellers around the country can now list their equipment, while buyers will be able to make purchases next month, the Bloomberg report said.

The company’s beta test of the marketplace, which went live in the New York, Boston and Washington, D.C. areas in June, saw around 400 equipment listings created, the report added.

The Bloomberg report also includes comments from the company that it is “very encouraged” as its products normally have what it called a “purchase consideration period.” It added that this shows “consumers are actively seeking a trusted environment in which to purchase second-hand equipment” and that it looks forward to “bringing the optionality of buying and selling to more consumers.”

Peloton CEO Peter Stern had discussed at the Bloomberg Tech conference in June how the platform is critical to the company’s turnaround plans.

“One of the largest ways for us to acquire new members is in the second-hand market,” said Stern. “There are lots of Peloton bikes in particular that are out there in the world that are being underutilized and that does no one any good.”

The report added that Peloton in May reported a 13% drop in sales, marking the third year-over-year revenue decrease in a row. The company is counting on new programs like the marketplace to fuel its turnaround, along with a greater focus on subscriptions and a shift from retail stores to smaller boutiques along mall walkways.

Research from a PYMNTS Intelligence report, “Consumers Shop Secondhand Stores as Often as Other Retail,” shows that in times of economic distress, consumers show more interest in secondhand shopping channels, as these let them save 30% on average.

“Now, as consumers brace for the impacts of new tariffs, many are seeking ways to curb their spending, and resale marketplaces could provide a valuable option,” PYMNTS wrote last month when the beta version of Repowered was announced.

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