OpenAI Seeks Premium Prices in Early Ads Push

In its initial rollout of ads, OpenAI is charging prices that rival those for coveted video programs like the NFL, and well above what rivals such as Meta Platforms’ social media apps charge.

But unlike Meta or Google, OpenAI won’t be providing detailed information about the query responses accompanying their ads or whether ads prompted ChatGPT users to take an action, like buying something or looking up a website. OpenAI could introduce that data over time, but it will need to incorporate more-sophisticated ad tools that could take time to set up. That highlights the work that likely remains for OpenAI to build an ad business that could compete with the biggest sellers of ads.