OpenAI’s International Conundrum

If OpenAI has its way, nearly one-third of the planet will be using ChatGPT by the start of the next decade. That’s roughly triple its nearly 900 million weekly users, and sounds like an impressive base to build a big advertising and commerce business.

But where ChatGPT attracts new users will arguably be as important as how many it attracts. Already, nearly 90% of ChatGPT’s users are outside the U.S. and Canada, according to estimates by market intelligence firm Sensor Tower. That’s an issue if OpenAI hopes to build a big advertising business.