MrBeast's Audience Is Big. The Super Bowl Is Bigger

Earlier this week Nielsen, the TV measurement firm, reported that 123.7 million people in the U.S. watched this year’s Super Bowl. The TV broadcast, which aired on CBS, averaged 120.3 million viewers, which made it the largest audience for a single telecast in U.S. TV history. (An additional 2.3 million viewers watched the Spanish-language broadcast on Univision, and 1.2 million tuned into the kid-friendly version on Nickelodeon, which like CBS is owned by Paramount Global.) 

That’s an enormous audience that very few pieces of programming in the world, except events like the FIFA Men’s World Cup, can replicate or exceed. Yet there are many within digital media and the creator community who believe their videos, or podcasts, or websites are bigger.