August, 2025

August, 2025

The NFLâs Next Big Play: Owning the Media
https://www.hollywoodreporter.com/business/business-news/nfl-media-owner-paramount-espn-1236343136/?taid=689c890c2190f900019f2419...

A Hollywood Start-Up Targets the Micro Drama Craze
https://www.nytimes.com/2025/08/13/business/media/hollywood-micro-drama-quibi.html...

Hub: Streaming bundles boost customer loyalty
Hub: Streaming bundles boost customer loyalty...

ESPN And Fox Will Bundle Their Soon-To-Launch Streaming Services
https://deadline.com/2025/08/fox-one-espn-bundle-streaming-sports-1236483398/...

Paramount buys UFC rights in $7.7 billion, 7-year deal
https://www.cnbc.com/2025/08/11/paramount-buys-ufc-rights-skydance-merger.html...

Disneyâs Move to Merge Hulu Into Disney+ Could Save Company Billions of Dollars
https://variety.com/2025/digital/news/disney-hulu-app-shut-down-disney-plus-cost-savings-billions-1236482457/...

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar. This year, the National R...

Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows
Publishers are well-accustomed to Google’s familiar PR playbook — offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search change...

Warby Parker joins brands that have killed home try-on in favor of virtual tests
This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in th...

Forget about the tech, OpenAI and Perplexity are brands too
AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. ...

September

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B&T Television

September