August, 2025

August, 2025

WTF is brands’ new investment in creator-generated content?
It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to hav...

AI turns creative into a repeatable system
At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative. “It was the subject matter of everything discussed on...

Elon Musk outlines AI-led Grok future for advertising on X
With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers. He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior ...

Why performance marketing means nothing without consumer trust
Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale. But a...

U.S. Bank Tackles SMB Anxiety With Free Business Hub
The economic landscape for small- to medium-sized businesses (SMBs) is uncertain, marked by persistent inflation, the complexities of evolving tariffs and high interest rates. [contact-form-7] ...

Middle-Market America Sees Tariffs as the New Status Quo
Better get used to it. Maybe for a long time. [contact-form-7] As a new wave of U.S. tariffs on regions and countries, including Europe and South Korea, took effect on Thursday, business exe...

Amazon and Walmart Vie for AI Super Agent Status
Amazon and Walmart are waging a two-front war. [contact-form-7] One front is software. Who can build the smartest artificial intelligence agent to guide shopping behaviors? The other is logi...

Dynamic Identity Could Move Small Businesses Out of Data Darkness
Small and micro businesses don’t want to stay that way. They want to grow. [contact-form-7] In the United States, microbusinesses — defined as firms with fewer than 10 employees — form...

How Banks Are Making Instant Payments Interoperable
The future of instant payments in the United States hinges on a balance, as financial institutions navigate the complexities of fragmented networks by embracing dual-rail strategies. [contact-form...

Lenders Face a New Reality: Instant Payouts or Lose Customers
Speed is becoming the defining feature of lending, and borrowers are setting the pace. With inflation pinching household budgets and emergencies around every corner, consumers no longer consider insta...

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B&T Television

August