July, 2025

July, 2025

OpenAI and Microsoft Bankroll New A.I. Training for Teachers
The American Federation of Teachers said it would use the $23 million, including $500,000 from the A.I. start-up Anthropic, to create a national training center....

Marco Rubio Impersonation Under State Dept. Investigation
A person or people imitating the secretary of state used artificial intelligence to send text and voice messages to foreign diplomats and U.S. officials, the department said in a cable to employees....

Join our “Google Advertising and Measurement Community” Discord Server
We’re launching our new “Google Advertising and Measurement Community” Discord server! To join, just click this invite link and follow the onboarding guide. The current products available on...

Creator marketing has the reach — CMOs want the rigor
Whenever ad dollars swell around new channels — search, social, email — the industry reaches for the same playbook: cut out the middle, get closer to the source, and stop paying for junk reach. Th...

Digiday+ Research: Publishers pull back their dependence on digital revenue
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have always had a love/hate relationship with digital transformation. It�...

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns
Google’s AI ambitions are moving fast, and the old architecture of search advertising is starting to show its age. As user behavior shifts toward more conversational, visual queries, the need for au...

Future of TV Briefing: A preview of Digiday’s CTV Advertising Strategies event
This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City. Must-CTV TikTok’s U.S...

WTF is request duplication?
Related Insights The Programmatic Marketer To reduce auction duplication, buyers start to enforce sellers.json Read More On the face of things...

WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart
This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as...

LinkedIn makes it easier for creators to track performance across platforms
LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools ...

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B&T Television

July