May, 2025

May, 2025

Amid sports marketing’s gold rush, some brands are targeting niche fan communities
Even without the Olympics or a major soccer tournament to tide sports fans over this summer, marketing investment in sports continues to rise. In the U.S. alone, brand sponsorships of major teams i...

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
This article was first published by Digiday sibling, Modern Retail. As brands recalibrate their marketing budgets amid a tough economy, they’re trying to get the most bang for their buck this su...

The Rundown: What Droga’s move at Accenture Song means for a creative group in flux
Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accenture’s corner office as vice chair. Droga, considered by many to be one of t...

Digiday+ Presents: Ask Our Editors on Google trial outcomes, M&A activity
Digiday editors asked the Digiday+ community for any questions it had during their first Ask Our Editors event on Thursday, which covered off expectations for the Google trial, updates on M&A activity...

This Week in AI: Changes to Google Search, Claude Gets a Voice and Microsoft’s AI Marketplace
This week in artificial intelligence, newsmakers include Google, Claude, Microsoft, Nvidia and Saudi Arabia. Brands Must Lean Into AI Chatbots as Google Search Changes AI chatbots are transforming how...

Consumers Boosted Savings and Slowed Spending as Tariffs Loomed
April’s data on inflation and consumer activity show slowing price increases, a boost to savings and a deceleration in spending, too. The Personal Income and Outlays data, released on Friday (May 30...

EU to Launch Age Verification App for Online Use in July
The European Union reportedly plans to introduce an age verification app in July and may introduce rules requiring online platforms to protect minors after that. The new app will enable users to verif...

Click-Ins Taps AI to Enhance Vehicle Damage Detection to Fight Insurance Fraud
Artificial intelligence is increasingly being used by insurers, rental car companies, vehicle auction houses and others to more accurately assess vehicle damage, automate claims processing and avoid d...

Mexico’s Mobile Shift Reveals Untapped Retail Opportunities
Mexico is becoming a mobile-first consumer market. Less than half of shoppers in the country used a mobile device for their latest retail purchase, whether online or in-store, reflecting a 17% increas...

The Young and Impatient: Digital-Native Generations Want Instant Payments From Banks
Generation Z and Generation Alpha are critical for financial institutions’ long-term viability. They’re the ones with decades of financial journeys ahead of them. As young people open their first...

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B&T Television

July