May, 2025

May, 2025

Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
More advertisers and their media agencies are considering DV360, Google’s demand-side platform (DSP), for their connected TV (CTV) campaigns. It’s another sign that competition between the big DSP...

Travel and tourism marketers are ‘keeping a pulse’ on declining visits, and tweaking messaging in a chaotic climate
With an ongoing global trade war and stricter border enforcement, the travel and tourism industry in the U.S. is starting to see a dip in visitors. During the month of March, international visits to t...

In Graphic Detail: How AI is changing search and advertising
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perpl...

What if Google isn’t forever? Marketers grapple with a platform in flux
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google. None of this is new, of course —...

European Investment Platform Estateguru Reports Steady Repayments and Recoveries
Estateguru, a European investment and financing platform for relatively small loans, continues to focus on the crowdfunding space. Estateguru has reported substantial repayments and a notable interest...

Elon Musk Triggers Meme Coin Rally With ‘Gorklon Rust’ Rebranding on X
Elon Musk, the billionaire entrepreneur and CEO of Tesla and SpaceX, has changed his X (formerly Twitter) display name to “gorklon rust” and updated his profile picture to a Gork-inspired meme. ...

Don't judge a kitchen scale by looks alone: The $26 Escali Primo digital scale is a good bet
The Escali kitchen scale doesn’t win on looks but its precision may win your over....

5 best kettlebell swing variations to build strength, power and core stamina — approved by a personal trainer
Personal trainer shares the five kettlebell swing variations she uses to build strength, power and endurance, plus the benefits and how to do them....

Ditching Samsung and Apple phones? Remember these 3 things
If you're ready to turn to a phone that's not made by Samsung or Apple, there are several key points to remember as you make that move to a new device....

5 top new TV shows to stream this week on Netflix, Peacock and more (May 5-11)
Our top TV picks this week include 'Poker Face' and 'Forever'...

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B&T Television

July