March, 2025

March, 2025

XRP Included in Trump’s Crypto Reserve: Legal Expert Reveals What’s Next For Ripple Lawsuit
The post XRP Included in Trump’s Crypto Reserve: Legal Expert Reveals What’s Next For Ripple Lawsuit appeared first on Coinpedia Fintech News The U.S. crypto industry is undergoing major changes,...

Why Bitcoin Ethereum and XRP Price are Up Today?
The post Why Bitcoin Ethereum and XRP Price are Up Today? appeared first on Coinpedia Fintech News Recently, President ...

‘It drives sales’: Amidst DEI dismantling, Hyundai maintains multicultural marketing, spend commitments
It’s hard to ignore the sweeping changes to corporate and federal diversity, equity and inclusion policies, as brands like Target, Walmart and now Paramount, for example, continue to retool or walk ...

How contextual targeting providers’ pitch to brand clients and agencies has changed
Bit by bit, more advertisers are beginning to use contextual targeting approaches for their programmatic media investments. Signal loss from the gradual decline of the third-party cookie, rising es...

Bold call: The holdco era is over. The operating company age is here — for real this time
When consultant Matt Ryan emerged from last month’s meeting with the CEOs of Omnicom and IPG, one thought stuck with him. Between their fanfare over the proposed union and the swift clap backs from ...

The latest earnings round shows public markets aren’t for the faint-hearted
In recent weeks, the ad tech sector’s leading lights have issued their financial results for the closing quarter of 2024 — traditionally, the big-money period of the financial year — and while a...

AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans
DoubleVerify and Integral Ad Science have spent years as rivals focused on brand safety and verification, tasked with protecting the world’s biggest brands from showing up in problematic places. How...

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
The two holding companies that reported their 2024 earnings last week — WPP and Stagwell — painted considerably different portraits of the future in the guidance they offered for the rest of 2025....

Ethos Raises $6m for Risk Management Platform
Ethos, a modern model risk management platform, announced that it has secured $6 million in its Seed funding round anchored by Canapi Ventures and backed by Capital One Ventures and Better Tomorrow V...

LLMs on Air: Gen AI Use Cases for News, Sports, and Entertainment
Streaming Media Connect 2025 featured a session on using generative AI in news, sports, and entertainment, moderated by Brian Ring of Ring Digital. The panel included industry veterans Andy Beach, Pet...

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B&T Television

April