How brands are using gaming personas to reach players effectively
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media
With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audienc...
Orum Debuts ‘No Code Verify’ to Combat Failed Payments
Payments firm Orum has debuted a tool to help clients prevent failed payments.
No Code Verify, announced Thursday (May 2), lets businesses and institutions determine if a bank account is open and va...
Tuza Raises $5 Million for Business Card Payments Comparison Site
London-based Tuza secured 4 million pounds (about $5 million) in seed funding for its platform that brings price comparison to card payments in the United Kingdom.
The company, which was formerly kn...
Synchrony Expands CareCredit to More Dental Practices
Consumer financial services company Synchrony has teamed with dental practice-focused healthcare firm Affordable Care.
The collaboration will make CareCredit, Synchrony’s health and wellness cred...
Simple Credit Rewards Work for Older Generations, but Not Gen Z
More than 80% of credit card users now receive reward offers from their card issuers and, on average, 72% of those rewards get used within 90 days. Meanwhile, 71% of consumers tell PYMNTS Intelligence...
Worldpay Launches Tap-to-Pay Offering for Merchants
Payment facilitators (PayFacs) using Worldpay’s services can now offer their merchants tap-to-pay on iPhone.
The payments technology firm said in a Thursday (May 2) press release that two of its Pa...
Oracle Adds AI-Powered Vector Search to Converged Database
Oracle, a provider of integrated suites of applications and secure infrastructure in the Oracle Cloud, has introduced Oracle Database 23ai.
This latest release of Oracle’s converged database intr...