When CMOs pay for agents not agencies: S4 Capital’s AI gambit
S4 Capital has dropped the pretense. The company’s top brass are now openly framing AI agents not as enhancement to agency work, but as the replacement. In their view, the traditional agency model i...
Bleacher Report puts a fan-first spin on NFL coverage
Bleacher Report is kicking off its first official season with the NFL, a partnership the publisher says will help drive a 50% sponsorship revenue boost this year.
The deal, brokered by parent compa...