May, 2025

May, 2025

How to Travel Without a Phone
Leaving your device at home might seem daunting, but it can result in a deeper connection to a place and more authentic interactions with locals....

How I Optimized My WordPress Admin To Turn It Into A Business Command Center
Most WordPress users settle for a cluttered, default admin panel — but your backend can be so much more. In this behind-the-scenes post, I’ll show you how I’ve customized my WordPress admin to f...

Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
As economic uncertainty and talk of recession intensifies, automakers face an uphill battle in everything from tariff impacts on production costs to fluctuating consumer spending in response to inflat...

Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Pharmaceutical advertisers are one of the biggest television spenders in the U.S. Collectively, they’ve injected $2.18 billion into linear media this year already, according to iSpot data. But th...

WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
You’ve seen the headlines: “The TCF is illegal.” “RTB ruled unlawful.” But as usual in advertising, the truth is less clickbait, more caveat. What did happen is this: Belgium’s Court of...

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web
The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents...

An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli
Subscribe: Apple Podcasts • Spotify Upfront Week is over; let the upfront negotiations begin. Sorta. In the past, last week’s Upfront Week presentations by TV and streaming ad sellers ...

How the semantics of search are changing amid the zero-click era
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Google’s AI Overviews, adoption of AI-assisted searc...

One year in: SEO lessons from publishers after Google’s AI Overviews
One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating. One publisher is rethinking its SEO strategy, backing away from optimizing content ...

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
OK, ad marketplace — media buyers, marketers and all associated media players — what you just experienced this past week wasn’t an upfront. It was a sportsfront. Sports content, both live gam...

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B&T Television

August