April, 2025

April, 2025

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs
01 Introduction Just a short year ago, ad forecasters and agencies alike optimistically predicted that ad spending would significantly increase in 2025. But a lot has changed for media agencies ...

TikTok’s U.S. ownership shift raises creator concerns over algorithm changes
The picture of TikTok’s future in the U.S. is starting to come into focus. With a U.S. ownership deal looming, influencers and content creators fear the algorithm, TikTok’s so-called secret sauce,...

Nike’s tentative turnaround suggests its return to brand plan is working
Nike’s turn away from its performance-led marketing strategy looks like it’s getting the 61-year-old company back on track. The brand’s latest quarterly earnings report showed a mixed financi...

Media Briefing: From standards to marketplaces: the AI ‘land grab’ is on
This week’s Media Briefing looks at the growingly crowded AI space, with trade groups, vendors and startups all vying to set AI standards and build marketplaces that help publishers monetize their c...

The Guardian brings The Filter to the U.S. in affiliate commerce push
The Guardian is bringing its product recommendation site, The Filter, stateside – a year after its U.K. launch – as it looks to push harder into commerce revenue. The move reflects the publis...

TikTok is talking to brands like it’s a grocer now
This story was first published by Digiday sibling ModernRetail TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell throu...

Faster Payments Fuel Secure Cross-Border Trade and Quicker Refunds
Watch more: Need to Know Merchants selling to customers across time zones are no longer willing to wait days for their money. As Ed Dean, vice president of product at Nuvei, put it, “In p...

Payments Define the Moment of Truth in Insurance Claims
Watch more: Need to Know Insurance is often defined by its pain points: accidents, losses, disruptions and the frustration that comes with filing and settling claims. For policyholders, fri...

Smallest Firms Power Main Street’s Resilience
Main Street depends on the vitality of its smallest businesses. With the right mix of growth opportunities and the tools to seize them, micro-businesses can blossom into larger firms that employ more ...

More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Yet PYMNTS Intelligence’s “Gen Z Decoder Ring” report suggests something more subtle, a...

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