February, 2025

February, 2025

How Amazon aims to do more with less
The rise of Amazon Advertising is news to no one in the industry’s $777 billion sector, but what needs more detail is just how it intends to sustain its challenge to the duopoly of Facebook and Goog...

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
Never mind the ongoing “Trump vs China” legal conversations during the holiday season: TikTok is hoping to rake in as much revenue and ad dollars via its U.S. Shop as possible. And it’s incentiv...

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
Digitas is the latest agency to launch a zero-click search analysis tool. Last week, the Publicis Groupe business’s U.K. arm shipped Model Sight, software that can evaluate how LLM-powered search is...

Influencer partnerships expand, though unevenly across the creator economy
Influencer marketing is getting more sophisticated, and more cautious. Brands now have the data and infrastructure to sign longer, more strategic deals with creators than ever before. But even as...

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending
It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge...

UK Crypto Investors Focused on Long-Term Wealth over Short Term Gains, Report Claims
UK crypto investors are nearly twice as likely to be motivated by long-term wealth building than by short-term gains, according to research from investing and trading platform IG (LSEG:IGG). In a rec...

Early-Stage Trends Analysis : Stablecoin Adoption Continues, Real-World AI Training Data Usage Increases
CB Insights has reportedly analyzed over 1,350 early-stage deals in October 2025 in order to identify the most promising or high-potential firms, major investors, as well as emerging categories to wat...

Citi Announces Completion of Fiat to Digital Currency Payment Settlement Workflow Trial with Swift
Citi (NYSE: C) and Swift announced a trial that seemingly confirms the feasibility of settling payments between fiat and digital currencies, in a Payment-versus-Payment workflow. The trial now reporte...

How Does Value-Based Bidding Work? Maximizing Your Ad ROI
In the wild world of online ads, marketers are always chasing smarter ways to spend money without watching it vanish into the digital void. That’s where value-based bidding swoops in—like a genius...

Bitcoin Slides Toward $95,000, Long-Term Metrics Say ‘Undervalued’
Bitcoin is trading near $95,000 after a steady decline that erased recent gains and pushed the crypto king toward a crucial psychological level. The market now waits for investors to make the nex...

November

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B&T Television

November