The Media Revolution Will Be Prompted

In a letter to YouTube creators earlier this month, YouTube CEO Neal Mohan shed light on the emerging challenges artificial intelligence poses to creators. “AI should empower human creativity, not replace it,” he wrote. “Everyone should have access to AI tools that will push the boundaries of creative expression.”

Some creators are plainly worried about being replaced, even more so since OpenAI released Sora, its text-to-video tool. In an interview with Mohan last October, YouTube creators Colin Rosenblum and Samir Chaudry expressed concern that certain AI models will lower the barriers to entry for content creation. They highlighted Jordi Maxim van den Bussche, aka Kwebbelkop, a star in the YouTube gaming community. For the past three years, van den Bussche has experimented with AI to produce scripts, audio and images with photorealistic details. In a recent interview, he told me his videos range from fully generated by humans to fully generated by AI.