Matchain and DataCurve Launch MATCHAI: An AI-Powered Intelligence Layer for Web3 Identity and Global Fan Engagement

Matchain, a leading Web3 identity and blockchain platform and Official Partner of Paris Saint-Germain (PSG), today announces the launch of MatchAI, the next-generation AI infrastructure layer developed in strategic collaboration with DataCurve, Inc., the AI company transforming fan intelligence across sports, media, and entertainment.

MatchAI is a foundational intelligence layer that embeds DataCurve’s advanced FanZone AI suite directly with Matchain’s blockchain ecosystem. This powerful integration unites identity, data, and intelligence, enabling real-time personalization, behavioral insights, and agent-driven contextual experiences at global scale.

MatchAI is a vertically integrated AI and agent infrastructure powering the entire Matchain ecosystem. From decentralized identity (MatchID) to user-facing tools (MatchHUB) and partner applications.

At its core, MatchAI integrates key capabilities from DataCurve’s FanZone suite:

• Smart Fan and Player Profiles: Dynamic, always-evolving smart profiles for fans and players driven by contextual AI agents that enable hyper-personalized engagement, rooted in privacy and transparent data practices that foster trust
• Real-time Contextual Intelligence: Interactive data-driven experiences that go from insights to activations in hours that spark authentic participation to unlock meaningful connections between fans, teams, and brands
• Unlock New Revenue Streams: Accelerate growth with actionable, monetizable insights that deliver relevant upsells, tokenized rewards and dynamic sponsor activations, to transform engagement into a measurable business opportunity

This infrastructure gives Matchain and its partners a robust, modular foundation to deploy and scale intelligent fan-facing services globally.

MatchID, Matchain’s decentralized identity platform, will now be powered by MatchAI agents to deliver real-time intelligence and automation while preserving user privacy and control through on-chain governance.

These agents enhance MatchID by enabling features like intelligent onboarding, dynamic support flows, fraud detection, and identity interaction scoring. The result is a living, learning identity system, where every user interaction becomes more relevant, personalized, and autonomous.

MatchHUB, Matchain’s central user interface for dApps and services, will also benefit from the MatchAI integration. By integrating agent-driven personalization and AI-based insights, MatchHUB delivers a smarter, more adaptive user experience. Fans receive tailored content and service recommendations, while multilingual AI assistants provide seamless onboarding and responsive support. Real-time analytics and sentiment feedback loops ensure the platform continuously learns and improves, enabling dynamic community experiences that evolve based on user behavior. MatchHUB is redefining fan engagement by transforming static, one-way interactions that adapts and improves with every fan touchpoint. 

A New Era for Global Sports and Fan Engagement

As part of this initiative, DataCurve will provide its software and AI expertise and agent-building services to Matchain and its clients, including global brands like Paris Saint-Germain (PSG). For PSG and other partners, MatchAI unlocks the ability to:

• Deploy multilingual fan-facing AI agents across Web, mobile, and social platforms
• Monitor and respond to fan sentiment in real time
• Deliver personalized offers, content, and digital rewards based on behavioral signals
• Activate AI-driven experiences around live matches, merchandise, and community moments

Together, Matchain and DataCurve are reimagining what fan engagement looks like for PSG’s 550 million global fans and laying the foundation for adoption across leagues, teams, and entertainment ecosystems worldwide.