Instapage vs Leadpages 2024: The Battle of the Landing Page Builders

Beautiful landing pages are key if you're serious about building your email marketing list. However, if you don't know how to code, you’ll need a landing page builder that doesn't restrict your design freedom. 

With so many on the market, knowing which to go for can take time and effort. So, to help cut through the noise, we're exploring two options:

Leadpages Instapage

So, stick with me as I pit these giants head-to-head so that, by the end of this comparison, you'll have a better idea of which (if either) software meets your needs.

There's lots to discuss, so let's dive straight in!

Instapage vs Leadpages: A Quick Comparison

If you don't have time for my entire review, don't worry; I've got you covered. 

Here's a quick comparison of Leadpages and Instapage's core features:

Instapage Key Features Grid-free drag-and-drop editing 200+ landing page templates are available 40+ integrations (including Drupal, Marketo, Hubspot, and more) Split testing is available. In-built analytics, including visitors, conversions, and conversion rate metrics, are available, as are heat maps – but only on their most expensive plan.  Access real-time collaboration tools like leaving comments on landing pages you’re drafting. Leadpages Key Features Drag-and-drop editing  250+ templates 13 direct integrations (including Salesforce, Zapier, and Mailchimp) You can host landing pages on Leadpages’ subdomains (available on all plans)  Split testing is available You can track metrics like unique views, conversions, earnings  Full website building is available (available on all plans) Templates Winner: Leadpages

Leadpages wins this round because it offers a greater selection of templates (250+ compared to Instapage’s 200+). Leadpages also offers more ways to filter through their templates. 

It’s worth noting: Leadpages and Instapage both allow you to design your landing pages from scratch. However, it’s usually easier to use a template (especially if you don’t have any web design experience).

Instapage

Again, as mentioned above, Instapage offers 200+ well-designed templates.

With Instapage, you can filter templates by page type/use case (for instance, app download, asset download, business service inquiry, case study, competitor comparison, and many more). 

However, Instapage’s filtering options aren’t as fulsome as Leadpage’s. 

For instance, you can’t sort by:

Conversion rate Industry Style Color Leadpages 

As mentioned above, Leadpages offers over 250+ beautiful templates to choose from and the following filters to help you pick the right one:

Conversion Rate Most Popular Newest Collections Page Type Blank Industry Style Color Further reading