Instagram wants me to make content — I just want to post a photo
Why just post a photo when you can encourage all your friends and followers to engage with it?
Have you tried simply uploading a photo to Instagram lately? It's a minefield. Is that a Story, a Post, or a Reel? Do you want to add music? A caption? A prompt, which is… different than a caption, somehow? How about a poll? A fundraiser? More text, but this time on top of the image? Share it to Facebook? On and on and on. I have a simple request to anyone at Meta who is listening: please, just give us our photo sharing app back.
The current Instagram app is more like three or four apps in a trenchcoat. There's the grid, which is probably what anyone over the age of 35 thinks of as Instagram. Then there's Stories - shamelessly copied from S …