Hey Plex: Samsung and Perplexity partner for Galaxy AI
Samsung announced the integration of Perplexity as an AI agent into Galaxy AI for its upcoming S26 flagship series. This expansion introduces support for multiple AI agents within the Galaxy ecosystem. The Perplexity agent will operate within specific Samsung applications and select third-party apps. The announcement precedes the scheduled Galaxy Unpacked event. The integration aims to provide users with additional options for task management and information retrieval.
The Perplexity agent responds to the wake phrase “Hey Plex.” Users can also activate the agent using quick-access physical controls. The agent functions across several native Samsung applications. Supported apps include Samsung Notes, Clock, Gallery, Reminder, and Calendar. Samsung confirmed that the agent will support some third-party applications. The specific third-party apps receiving support have not been identified in the announcement.
Won-Joon Choi, President, COO, and Head of the R&D Office for Samsung’s Mobile eXperience Business, described the strategic intent behind the update. Choi stated that Galaxy AI serves as an orchestrator for diverse AI technologies. “Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience,” Choi said. This approach is designed to offer users increased choice and flexibility in completing tasks. The integration reflects a broader strategy to enhance the utility of the mobile experience.
This partnership builds on previous collaboration between the two companies. Last year, Samsung announced a partnership to integrate Perplexity’s AI search engine into Samsung TVs. Perplexity has faced legal challenges regarding content scraping and copyright infringement. In September, the company was sued by Merriam-Webster and Encyclopedia Britannica. These allegations center on the unauthorized use of copyrighted material.