Google is experimenting with a feature that leverages AI to create concise summaries directly from Google search queries, moving away from the conventional series of hyperlinks. Last year saw the introduction of the Search Generative Experience, which provided summaries based on generative AI for search results, albeit only to those who chose to participate.
The feature is under trialAs reported by Search Engine Land, Google has expanded the trial of these AI-driven summaries to a select group of users in the US, without the need for them to have previously opted into SGE. These summaries are displayed in a distinct shaded area at the top of the search results page for certain searches, especially those that Google identifies as complex or necessitating insights from various sources.
SEO expert Lily Ray recently noticed unusual recommendations during a brief search with Google’s SGE. Following her inquiry, SGE proposed visiting several questionable and potentially harmful websites related to her search query:
OH GOOD.
SGE WILL EVEN RECOMMEND THE SPAM SITES AS PART OF THE ANSWER. pic.twitter.com/wqgFFXqbMB
— Lily Ray