Google brings Personal Intelligence to all US users
Google is expanding its Personal Intelligence feature to all users in the U.S., moving beyond its previous availability for paid subscribers. This feature enhances Google’s AI assistant by allowing it to connect with users’ Google ecosystem, including Gmail and Google Photos, thereby enabling more tailored responses.
Personal Intelligence is integrated into AI Mode in Search as well as the Gemini app and Gemini in Chrome. Users can leverage this feature to locate specific items, like previously purchased sneakers, or organize travel plans by accessing hotel confirmations and past memories stored in Google Photos. By default, Personal Intelligence is disabled, giving users control over whether to connect their Google apps.
The feature facilitates personalized recommendations, such as suggesting all-weather tires based on family road-trip photos or creating customized travel itineraries using previous hotel bookings. For example, users can receive suggestions for activities or dining options based on their travel history, including tailored recommendations like an ice cream parlor linked to family photos.
Furthermore, Personal Intelligence provides product suggestions that align with users’ recent purchases. For instance, while searching for a bag, users might receive tailored options that complement their latest shoes, including details like matching hardware.
Google clarified that Gemini does not directly train on users’ Gmail or Google Photos. Instead, it improves through specific prompts within Gemini and AI Mode. Personal Intelligence is now available for free-tier personal Google accounts in the U.S., specifically within Search and gradually rolling out across the Gemini app and Gemini in Chrome. Notably, these features are not available for Workspace business, enterprise, or education users.