Global Investment Manager Has Now Forayed Into NFTs

VanEck, a pioneering global investment manager, has unveiled its non-fungible token (NFT) marketplace – SegMint. This venture signifies a profound shift for the company, traditionally known for its leadership in exchange-traded funds (ETFs).

By embracing the non-fungible token (NFT) market, VanEck underscores the merging paths of conventional finance and blockchain technology.

Mainstream Institution Enters the NFT Market

VanEck explains that SegMint was born from its rigorous research on digital assets. Developed alongside tech partners like Nueva.Tech, Delegate.xyz, MINTangible.io, Portals.to, and Walletchat.fun, the platform introduces an innovative “Lock & Key Model.”

This model aims to revolutionize the self-custodial sharing of digital assets. Specifically, it allows owners to securely provide shared access and ownership, like a vault ensuring accessibility and safety. Matt Bartlett, the brain behind SegMint, highlighted the solution’s focus on user empowerment.

“The Lock & Key Model addresses this by offering a user-friendly solution that empowers individuals to securely share their assets while retaining control,” Bartlett explained.

Furthermore, the platform targets crypto-native individuals intrigued by NFTs and blockchain basics. Early adopters who complete the ID verification are gifted an “Adventurer NFT.”

Importantly, SegMint’s model extends its utility beyond individual users. It also serves organizations needing a robust asset-sharing framework. The platform facilitates creative collaborations among NFT holders and digital resource sharing by businesses. As a result, it bridges the gap between digital and tangible assets. This could transform sectors like tokenized real estate.

However, SegMint’s global reach has its limits. Specifically, it restricts access to US residents and citizens, reflecting the intricate regulatory environment of digital assets.

Read more: 7 Best NFT Marketplaces You Should Know in 2024

Parallel to VanEck’s SegMint launch, the NFT market is witnessing a resurgence. Despite this positive trend, the market has yet to recover fully from its 2022 peak, when weekly trading volumes soared to $1.4 billion. Recent data shows a weekly trading volume of $197.6 million, indicating over 85% decrease from past highs.

NFT Weekly Volume. Source: Dune

Yuga Labs and Magic Eden’s collaboration on the Epic Market also energizes the NFT ecosystem. This initiative consolidates top creators’ minting platforms, rewarding users and promoting engagement. The Magic Eden Creator Alliance aims to ensure fair compensation for creators, showcasing the industry’s move towards sustainable practices.

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