GAM Server Side Unwrapping (SSU) vs Prebid: A Comprehensive Guide

The programmatic advertising world is moving super fast, and publishers are always hunting for smarter ways to make money without annoying their users. Two big tools are shaking things up: Google Ad Manager’s Server Side Unwrapping (SSU) and Prebid’s open-source header bidding. Think of them like secret weapons in a game—each with its own powers. […]