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Over the past few months, I have been rereading a lot of older content from my former newsletter as I make the transition into what is now Joe Pulizzi’s Tilt newsletter. It has been an odd experience mixed with nostalgia with a bit of “what the heck was I thinking in that piece?” One of the articles I spent time with again was something I wrote six years ago about Apple’s Think Different...
It feels like the lights are dimming on discovery.
If you’ve been creating content for any length of time, you’ve probably noticed it. Search traffic is softening. Social reach is down. Recommendation engines are narrowing. And quietly, AI systems are learning from everything we’ve already made, using it to train their own engines. Those same systems are now creating synthetic versions of the...
Every December, I hear the same line from entrepreneurs and marketers: “I cannot wait for the new year. That is when I really get serious.”
You know who never says that? People who actually get serious.
Winners do not wait for a calendar to change. They build momentum before the year starts. They enter January already moving, already aligned, already clear. If you have to “start fresh” on...
Last week I wrote about a window. A short window, maybe three years or less, before AI changes everything about how we create, distribute, and build audiences.
This week, I want to look past that window. What happens after it closes? What kind of world do we enter when machines can produce almost anything on demand?
Some call it the Age of Abundance.
Where “Abundance” Comes From...