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In the immediate aftermath of Netflix's shift to an all-cash offer, Julie Clark, TransUnion SVP of Media & Entertainment discusses implications of a potential Netflix-WarnerBros. acquisition for audience data growth, the impact on content creation and curation strategy, ad yields, applied ad tech, and more.
The increasing likelihood of a Netflix-Warner Bros. alliance inevitably leads one to speculation of how the resulting juggernaut might impact global and regional SVOD markets where superbundles already abound in various forms. In the interest of exploring the possibilities, I spoke with Giles Tongue, VP Marketing at superbundling technology solutions provider Bango about how things might shake...
Ampersand, an audience-first TV advertising sales and technology company, has announced the launch of?TrueStream Political, a purpose-built political streaming solution designed to modernize how campaigns engage verified voters across screens. Powered by authenticated data from Comcast, Charter, and Cox's 120M households, TrueStream Political provides political advertisers seamless access to...
Is the Olympic Committee's host broadcaster warming to the notion of transitioning to virtual or REMI production for this winter's fast-approaching Milan Cortina games? Speaking as part of a roundtable event three weeks out from the opening ceremony of the Milan Cortina XXV Winter Games (MC26) in Northern Italy, Yiannis Exarchos, CEO, Olympic Broadcasting Services (OBS) said that the sheer scale...
Warner Bros. Discovery (WBD) is deploying a purpose-built broadcast platform and a large physical presence to deliver fully immersive coverage to audiences for the upcoming Winter Olympic Games.
In this exclusive interview with Streaming Media Europe editor Steve Nathans-Kelly, G...
When access becomes complicated, alternatives become tempting. Piracy has quietly become a symptom of fragmentation rather than a fringe criminal behavior. And that changes how the industry has to respond.
Customer Expectations Soar 32%, Biggest Jump in 30 Years Loyalty Shows Outsized Profit Impact Across Brand Categories
At this year's CES, Global Tech and Data Disney produced an event that offered insight into a few of their latest public tech strategies, including how they are funneling data intelligence through their environment to provide real ROI for advertisers. The event was designed to make the case to advertisers why buying placement with Disney is so compelling. However, it was also a chance to hear...
Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at Scale