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Starting on April 1st, 2026, the Google Ads API will begin enforcing a minimum daily budget of 5 USD, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures that campaigns have adequate budget to navigate the initial "cold start" phase, during which our models learn and optimize for performance.
This change is being implemented as an unversioned update across...
This major update transforms the Assistant from a powerful code generation tool into a proactive troubleshooting and automation partner for Google Ads developers. Since our v1.6.0 release, we've listened to your feedback and focused on the most challenging parts of API development: diagnostics, consistency, and setup.
What’s new in v2.0?
1. Simpler Installation...
What’s changing?
In 2025, Google rolled out changes to support the EU Political Ads Regulation in the Google Ads API and Google Ads scripts. On April 1, 2026, we will change account-level API restrictions. If you use either of these products to create or manage campaigns, you may need to update your application before April 1, 2026 to handle these enforcements.
API validation and...
Today, we’re announcing the v23.1 release of the Google Ads API. To use the new v23.1 features, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published.
We are also releasing minor versions v20.2, v21.1 and v22.1 of the Google Ads API to add additional support for the EU Political Ads Regulation.
Here are some of the key...
Version 25.0.0 of the Android Google Mobile Ads SDK is now available. We recommend upgrading as soon as possible to take advantage of the latest features, performance improvements, and API updates. This is a major version update that includes several breaking changes, new functionality for optimizing banner ad sizes, and important dependency updates.
New Large Anchored Adaptive Banner Size...
We're excited to announce the release of v1.5 of the Data Manager API, delivering a more comprehensive platform for data management. This update introduces powerful new capabilities for managing user lists alongside expanded options for audience member ingestion.
End to end user list management
The UserListService now allows you to oversee the lifecycle of your user lists entirely through...
Version 13.0.0 of the Google Mobile Ads SDK for iOS is now available. We recommend upgrading as soon as possible to take advantage of the latest features, performance improvements, and API updates.
Updates in Version 13.0.0
Increased minimum deployment target: The minimum supported iOS deployment target has been raised to iOS 13.
Unlock better performance with new banner ad sizes: To better...
With the recent release of Explorer Access for the Google Ads API, Google Ads API MCP server and the Google Ads API Developer Assistant, we are seeing significant interest in the developer community for Google Ads API access, and are receiving an increase in developer token access applications. As a result, there is also an increased delay on reviews for these applications.
We have heard from...
We are announcing the Google Mobile Ads (GMA) Next-Gen SDK for Android, a significant rewrite of the Google Mobile Ads SDK that prioritizes speed, stability, and an improved developer experience. See the developer guides to get started today (AdMob | Ad Manager).
Currently available in Open Beta, the GMA Next-Gen SDK is scheduled for General Availability (GA) in July 2026. We encourage you to...
Following yesterday's launch of Google Ads API v23, we are excited to share more details about one of the most highly requested features: Channel-level reporting for Performance Max campaigns.
This update provides developers and advertisers with unprecedented transparency into where their Performance Max ads are serving, allowing for deeper optimization and more granular performance insights...