Entrepreneur: Vincent Chan
Tilt: Helping people live healthier and wealthier lives
Scene: YouTube (599K), reThinkable newsletter, Instagram (235K), TikTok (105K), Daily Market Briefs newsletter
Snack Bites:
Why We Stan: Vincent values direct access to his audience. His website landing page is an email sign-up for his newsletter, and he promotes free content products on his social media that require an email address to access.
The Story of Vincent ChanVincent Chan didn’t have the network to land a full-time job in finance. An immigrant from China who moved to the United States when he was young, his connections were primarily blue-collar workers.
But Vincent worked hard and landed in the corporate finance industry, earning $120K a year. As he tells Business Insider, “I was spending 60 to 80 hours every single week helping this super large organization build their dream when I could have been spending that time doing my own thing.”
With those seeds germinating, Vincent began devoting some time every week as a content creator. He developed videos to help people learn more about finance and how to handle their finances more successfully. And he saved his money.
“When I quit, I knew I had a financial safety net and that if anything were to happen, I could live off of that,” Vincent tells BI, noting he had saved enough for a year of living.
A safety net gives people more options, Vincent explains. “Working for a company might provide you with a sense of security and stability — but your company can fire you the next day, so you don’t really know.”
In 2023, The Penny Hoarder named him one of 11 Asian American financial influencers to follow. Vincent operates his YouTube channel, distributes a weekly newsletter called reThinkable, and posts regularly on Instagram and TikTok.
Connecting with audienceVincent offers multiple content products and formats to accommodate his audience’s preferences. His YouTube channel has almost 600K subscribers, while Instagram and TikTok are closer to 200K. He also scribes a weekly newsletter with actionable tips and practical life advice.
He also expands their learning opportunities. While his YouTube channel devotes most of its videos to the living healthier and wealthier playlist, it also hosts playlists for explaining finance and economics, and wealth-building.
But no matter where Vincent distributes his content, he stays laser-focused on growing his direction connection with the audience. Almost all calls to action lead to acquiring his audience’s email address.
On his website, the only content relates to signing up for his weekly newsletter. On his Instagram, he asks people to comment to access his free content, such as his savings tracker and Kaikebo budgeting system based on a Japanese philosophy.
Get stories of content creators and business advice for creator entrepreneurs every Tuesday and Friday in The Tilt newsletter. Subscribe today.The post Entrepreneur Vincent Chan Left Corporate World To Build Content Business of His Own appeared first on The Tilt.