Monday, May 26, 2025

Lowe’s Media Network eyes incrementality amid marketer budget pressures
Ad spend is under more scrutiny than ever as economic headwinds pressure marketers to stretch budgets, making every dollar count. Marketers are scrutinizing their ad spend more closely than ever and p...

WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention
Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as po...

OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads
The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’...

Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms offering their brand of “unique” or “proprietary” solu...

Curve Pay Digital Wallet to Compete with Apple on iOS in EEA
Curve, a digital wallet provider, announced the launch of Curve Pay on iOS, marking a watershed moment in mobile payments. Curve Pay becomes the first payment solution to leverage the accessible iPhon...

Inside the Stream: CTV Ad PREVIEW: 2024 Reveals Key Market Drivers
Earlier this week VideoNuze held its Connected TV Advertising PREVIEW: 2024 virtual, featuring 19 industry executives speaking on 5 different sessions. In today’s podcast Colin and I discuss some ...

Investor Sues Coinbase Over Stock Slide Tied to Data Breach and $4.5 Million FCA Fine
Cryptocurrency exchange Coinbase is the subject of a newly filed class action lawsuit. The lawsuit accuses the company a...

I spent a week cooking on the Spider Grills Huntsman, and it's the only grill you'll ever need
Spider Grills' Huntsman grill can do everything from high-heat charcoal searing to slow and low smoking, and it's supremely well-built....

How to choose the right pair of hiking boots — the experts weigh in
From understanding fit and cuff height to picking the right materials and soles, here's what you need to know before buying hiking boots....

I didn’t expect this mini PC that looks like a PS5 to be this powerful or customizable — and now I can’t wait to try it out
Mini PCs come in all shapes and sizes, but this one looks like a console with the upgradability of a gaming PC....

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B&T Television

Monday, May 26, 2025

May