LinkedIn introduces CTV ads for B2B campaigns
LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns.
Advertisers can add CTV to their LinkedIn campaigns through a network of partners inclu...
Google ‘considering Hubspot acquisition’
Google is reportedly in talks about putting in an offer to acquire Hubspot.
The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online m...
Google AI overviews launch in UK
Google’s AI overviews are beginning to appear in search queries for a “small slice” of logged-in users in the UK.
Google’s Search Generative Experience has been in testing as a Labs experi...
Google to start issuing Display & Video 360 linking recommendations
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics.
Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to t...
How to build a future-ready SEO strategy
Crafting an SEO strategy requires more than just a focus on the present. To succeed, we must anticipate future changes and adapt accordingly.
In this article, we’ll discuss:
The developin...