Wednesday, December 5, 2018

Digiday Research Data Pack: The state of programmatic media for publishers
For publishers, the programmatic advertising landscape continues to evolve. Their reliance on programmatic ad sales continues to increase, but they’re dealing with a growing array of new technologie...

‘There is no dialogue’: Confessions of a publisher product development exec
The growth opportunity for paid subscriptions has become a beacon of hope for many battle-weary publishers. But for the advertising departments within publishers that have a joint subscriptions and a...

Video Briefing: Ad buyers are frustrated by the limitations of OTT walled gardens
Sign up here to get the Digiday Video Briefing by email every Thursday. Marketers say they have their own share of frustrations with over-the-top streaming video distributors, stymied by different wal...

Lerer Hippeau’s Caitlin Strandberg: We need to look at what happens beyond the DTC brands of the past
Caitlin Strandberg, a principal investor at Lerer Hippeau, is looking beyond direct-to-consumer for the next generation of retail. “We’re sector agnostic, which I think drives us as being open-min...