Wednesday, December 5, 2018

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Wednesday, December 5, 2018

‘It’s a big data game’: Startups compete to reinvent the convenience store
To some entrepreneurs, how customers buy a pack of gum or potato chips could be the next major transformation in retail. In recent years, a growing number of companies have emerged, focusing on “ess...

Digiday Research Data Pack: The state of programmatic media for publishers
For publishers, the programmatic advertising landscape continues to evolve. Their reliance on programmatic ad sales continues to increase, but they’re dealing with a growing array of new technologie...

Digiday Research: Improving data quality is the top goal for marketers in 2019
First-party is now more valuable than ever, as online giants Amazon, Facebook and Google have demonstrated in recent years. As a result, marketers now say improving the quality of their data and thei...

‘There is no dialogue’: Confessions of a publisher product development exec
The growth opportunity for paid subscriptions has become a beacon of hope for many battle-weary publishers. But for the advertising departments within publishers that have a joint subscriptions and a...

Inside cannabis retailer MedMen’s in-house agency
Eight-year-old cannabis retailer MedMen has ambitions of becoming the Starbucks of the weed industry — leading the charge to mainstream marijuana. Its strategy has centered on normalizing weed retai...

Video Briefing: Ad buyers are frustrated by the limitations of OTT walled gardens
Sign up here to get the Digiday Video Briefing by email every Thursday. Marketers say they have their own share of frustrations with over-the-top streaming video distributors, stymied by different wal...

Reviews publisher Gear Patrol is now selling its own branded products
Gear Patrol, a site best known for high-end product reviews, has built its brand by turning people on to other companies’ products. It’s now more interested in selling its own branded products. ...

Lerer Hippeau’s Caitlin Strandberg: We need to look at what happens beyond the DTC brands of the past
Caitlin Strandberg, a principal investor at Lerer Hippeau, is looking beyond direct-to-consumer for the next generation of retail. “We’re sector agnostic, which I think drives us as being open-min...

VideoNuze Podcast #410: Vimeo’s OTT Free Trial Conversion Research, Oscars Viewing Plunge
I’m pleased to present the 410th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. Our first topic this week is data from a new Vimeo report showing that 60%...

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