CTV Isn?t Just Another Screen?Why Brands Need a New Strategy for Shoppable Ads

The latest findings from BrightLine show that consumers are engaging with shoppable CTV ads differently and more intentionally?favoring rich, interactive formats like carousels and branded destinations. In this Q&A with Joshua Blum, Director of Research & Analytics at BrightLine, he delves into further detail about their recent findings and how platforms can adapt their shoppable TV experiences to adjust to these new behaviors.