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Shrinking budgets leave programmatic marketers with a raw deal
Programmatic advertising — at least the open marketplace part of it — might be turning into the forgotten child of the marketing industry.
Chalk it up to a few reasons: Ad budgets are spread th...
WTF is app sprawl (and how does HR get organized)?
This story was first published by Digiday sibling WorkLife
Picking what workplace apps to use, keeping them streamlined, training employees on how to use them, and knowing when to introduce a new o...
AI Money: AI Fuels Strong Quarterly Results for Tech Firms
Several tech companies reported strong earnings in the first quarter of 2024, driven by the growing demand for artificial intelligence (AI) products and services.
As the AI revolution continues to ga...