Underdog and St. Louis Blues team up for multiyear partnership
Underdog, an online daily fantasy sports platform, has teamed up with the St. Louis Blues in a new multiyear marketing partnership designed to boost fan engagement at both home and away games. The dea...
The Next Frontier: Why Embedded B2B Finance Is Breaking Out in 2025
In recent years, embedded finance has become nearly synonymous with consumer-facing use cases: Think payments built into ride-sharing apps; buy now, pay later (BNPL) buttons at online checkouts; or ca...
How Publicis Group made AI pay off
With skepticism growing over AI’s real money-making potential, Publicis Group CEO Arthur Sadoun used the holdco’s latest earnings call to spell out what its investments are actually yielding.
H...