CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz
LAS VEGAS – Millions of households have connected their televisions directly to the internet to expand their choices of programming among a variety of apps, including many advertising-supported ones...
Beyond Reach: Seedtag’s Villalobos Takes CTV Ad Outlook Forward
LAS VEGAS — The audience-finding capabilities of connected TV advertising are often used to extend the reach of TV campaigns without duplication.
But it’s about more than that, too.
In this video ...