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Digiday Podcast at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators
Subscribe: Apple Podcasts • Spotify We’ve reached the halfway point of this year’s Cannes Lions International Festival of Creativity and Rachel Lindsay has already lost her voice — n...
Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership
Mere months away from closing the ultimate partnership in an acquisition of Interpublic Group (so long as the deal isn’t derailed), holding company Omnicom instead this week at Cannes Lions rolled o...
Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
2017 called. It wants its keyword blocklists back. Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing...
Snap’s AI play targets the advertisers tired of Meta and Google
Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it. Last month, the mobile messaging app launched its ...
How taking a unified campaign approach helps brands outperform benchmarks
Chris Feo, Chief Business Officer, Experian Marketing Services Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter bud...
API endpoints
API endpoints play a crucial role in modern software development by acting as vital conduits for communication between client applications and servers. They enable multiple systems to exchange data se...
Web analytics
Web analytics is an essential component for businesses looking to understand their online presence better. By examining how visitors interact with a website, organizations can gain insights into user ...
We’re bringing Google’s Commerce Media suite to brands and retailers.
Google's Commerce Media solutions connect retailers and brands, offering expanded reach and Google AI-driven performance with essential control and transparency. Here ar…...
Watchdog finds flaws in Microsoft’s Copilot ROI pitch
An advertising watchdog, the BBB National Programs’ National Advertising Division (NAD), has recommended that Microsof...
New Reddit AI tools analyze 20 years of posts
Reddit unveiled Reddit Community Intelligence, an AI engine for advertising tools, at the Cannes Lions International Fes...
Newswire > Tag: media
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