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Butler/Till’s first agentic media buying tests cut media and supply chain costs
Agentic media buying’s first case study is in. Independent media agency Butler/Till has concluded the first test of a programmatic media-buying agent on a campaign for brewer Geloso Beverage Grou...
Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of halted budgets and down...
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble. ...
‘I’m not selling you hours’: PMG’s push beyond agencies
Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore.  On WPP’s full-year earnings call last month, CEO Cindy Rose declar...
Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
News flash: The ad industry is entering a period of profound transition as artificial intelligence reshapes how media is created, distributed, and monetized — the problem is, it’s not really clear...
After WPP reckoning: The case for and against principal media
Subscribe: Apple Podcasts • Spotify It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, ...
Hollywood Laughs at AI Joke as Industry Confronts Real Change
When Conan O’Brien took the stage at the 98th Academy Awards on Sunday (March 15), his opening line landed as both a joke and a warning. “I am honored to be the last human host of the A...
The most radical act in an age of outrage is to play
We are not divided by accident; we are distracted on purpose. The antidote to that manipulation is to reconnect with what makes us human, often through something as simple as play. Spend five minutes ...
Benjamin Netanyahu is struggling to prove he’s not an AI clone
Deepfake rumors started after social media users claimed Netanyahu is depicted in this video with six fingers on his right hand (seen left). | Image: Israel Government Press Office Social media ...
Turns Out The DOGE Bros Who Killed Humanities Grants Are Kinda Sensitive About It
Much of last week I had been working on a different article than the one this became. The American Historical Association, the Modern Language Association, and the American Council of Learned Societie...
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