Tag: media | BizAndTech Newswire

media

Why more brands are rethinking influencer marketing with gamified micro-creator programs
Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing int...

The agency holdcos have an AI story, but not an AI business model
What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as ...

WTF is pay per ‘demonstrated’ value in AI content licensing?
Developing AI content licensing marketplaces are introducing new pay structures for how publishers could be compensated for the content they allow AI systems to access. Publishers and tech companie...

Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
Now that the three major agency holding companies have issued their 2025 earnings results and set their strategies in place for 2026 and beyond, it’s fair to ask a few questions. Which will end 2026...

Bold Call: AI compute costs are the future of the upfront… and principal media
Agencies have a compute problem. As AI takes over more of their day-to-day work, from writing copy to generating performance reports, it’s introducing a new and deeply unpredictable cost center...

Bitcoin Outperforms Equities as Asia Markets Reel From Iran Strikes
Asian markets plunged on Monday as the fallout from US and Israeli military strikes on Iran sent oil surging, stocks tumbling, and investors scrambling for safe havens — but Bitcoin held up better t...

Funniest/Most Insightful Comments Of The Week At Techdirt
This week, our first place winner on the insightful side is danderbandit with a very straightforward reaction to the fallout from Ring’s Super Bowl commercial: Fuck Ring Exactly why I would never o...

What if the real risk of AI isn’t deepfakes — but daily whispers?
Most people don’t appreciate the profound threat that AI will soon pose to human agency. A common refrain is that “AI is just a tool,” and like any tool, its benefits and dangers depend on how p...

Binance Faces Renewed US Scrutiny Amid Reported Iran-Linked Flows
US lawmakers want regulators to investigate Binance over the alleged $1.7 billion in transfers to Iran-linked entities. The concerns come at a particularly interesting time amid rising geopolitical te...

How MLB can make baseball relevant on a fast-changing internet
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the contemporary attention economy, follow Mia Sato. The Stepback arrives in our sub...

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November