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How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar. This year, the National R...
Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows
Publishers are well-accustomed to Google’s familiar PR playbook — offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search change...
Warby Parker joins brands that have killed home try-on in favor of virtual tests
This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in th...
Forget about the tech, OpenAI and Perplexity are brands too
AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. ...
Confessions of an agency exec on using AI in global campaigns despite regulation
While most AI companies have headquarters in Silicon Valley, U.S. federal lawmakers have not yet broached regulating the sector. President Donald Trump has even gone so far as to encourage the tech’...
Why composability matters as much as coverage for consolidating the identity stack
Drew Mader, director, account management, Adstra After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best fu...
Supreme Court Allows Mississippi Law on Children’s Use of Social Media, for Now
A trade group representing sites like Facebook and X said the law ran afoul of the First Amendment....
One Country For Old Men: Desperate ICE Drops Age Cap For New Hires
Good news, Americans of a certain age and certain… shall we say… persuasion: you’ll never need to be too old for this shit again! U.S. Department of Homeland Security Secretary Kristi Noem toda...
How Mike Melnotte Built an Authentic Brand for Reuben the Bulldog
Entrepreneur: Mike Melnotte Business: Reuben the Bulldog Tilt: Authentic, feel-good dog video content Primary C...
How Mike Melnotte Built an Authentic Brand for Reuben the Bulldog
Entrepreneur: Mike Melnotte Business: Reuben the Bulldog Tilt: Authentic, feel-good dog video content Primary C...
Newswire > Tag: media
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