Tag: media | BizAndTech Newswire

media

Consumer sentiment heading into the holidays is low, but that could mislead marketers
We’re on the cusp of the holiday season, when marketers look to turn brand awareness and share of voice into greenbacks. And in a year when many businesses are dealing with thinner margins as a c...

When CMOs pay for agents not agencies: S4 Capital’s AI gambit
S4 Capital has dropped the pretense. The company’s top brass are now openly framing AI agents not as enhancement to agency work, but as the replacement. In their view, the traditional agency model i...

Bleacher Report puts a fan-first spin on NFL coverage
Bleacher Report is kicking off its first official season with the NFL, a partnership the publisher says will help drive a 50% sponsorship revenue boost this year. The deal, brokered by parent compa...

Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
Subscribe: Apple Podcasts • Spotify Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory across the internet. I...

Measurement is the word defining retail media right now
Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Medi...

Japanese TradFi giant Credit Saison launches $50M blockchain fund to bridge US startups with Asia
Credit Saison, Japan’s third-largest credit card company, said Monday it is creating a new venture fund to back early-stage blockchain firms working in the real-world asset sector, according to loca...

Mr. Wonderful’s Secret: The Only 3 Crypto Positions You Need, According to Kevin O’Leary
In a podcast with BeInCrypto, Shark Tank star Kevin O’Leary stated that the crypto cycle is here to stay, confirming that his portfolio only includes three digital assets: Bitcoin, Ethereum, and sta...

The FTC’s Settlement With Aylo: This Isn’t Really About Fighting CSAM And Revenge Porn
This is part two of a two-part series about the recent settlement between the Federal Trade Commission (FTC), the Utah Consumer Protection Division (CPD), and Aylo, the parent company of Pornhub. The ...

H&M, Nike and other brands use AI to duplicate celebrities and drive original storytelling
Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives ...

LSEG Begins Rollout of Blockchain-Powered Digital Markets Infrastructure Platform
London Stock Exchange Group (LSEG) has begun the rollout of its blockchain-powered Digital Markets Infrastructure (DMI) platform, starting with private funds. The DMI platform supports t...

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