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Media agencies use AI search insights to predict what audiences want
Brands and agencies have rushed to use a panoply of software tools and solutions to help them understand their place in a changing search context. Now, they’re using those same tools to direct media...
How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn its bu...
Rethinking entry-level hiring in the age of AI: A conversation with Amazon’s Diana Godwin
As AI reshapes the workplace, managers face an epic decision: How to identify and develop talent when onetime college degree requirements no longer guarantee job readiness. Diana Godwin, general ma...
As would-be buyers and critics circle, WPP’s siege mentality deepens
The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through a wave of conspicuously aligned LinkedIn posts in recent weeks, each one ...
‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The biggest sports tentpoles, from the Super Bowl to the Olympics, have become the closest thing platforms have to guaranteed windfalls. Everyone circles the same moments, intent on wringing as much c...
An anatomy of the trust fault line running through Amazon’s ad ambitions
Trust remains the fault line running through Amazon’s ad ambitions. It has been there from the start. Marketers learned early that partnering with Amazon meant buying media from a company that no...
Top 7 Platforms to Buy Crypto with Discounts
The post Top 7 Platforms to Buy Crypto with Discounts appeared first on Coinpedia Fintech News Crypto is becoming more accessible than ever, and this year’s Black Friday brings that retail exciteme...
Bitcoin Whale Wallets Surge to Four-Month High as Retail Investors Exit
Large Bitcoin holders have increased their positions to a four-month high of 1,384 wallets holding at least 1,000 BTC. At the same time, retail investors with 1 BTC or less dropped to an annual low of...
FIS Adds Consumer Auto Finance Capabilities to Asset Finance Platform
FinTech company FIS has added U.S. consumer auto finance capabilities to its FIS Asset Finance platform. These new capabilities join the wide spectrum of commercial, retail and wholesale fi...
Meta Chief Revenue Officer to Leave and Start Own Company
Meta Chief Revenue Officer John Hegeman said Tuesday (Nov. 18) that he is leaving the firm after 17 years to start his own company. Announcing the move in a post on Facebook, Hegeman said h...
Newswire > Tag: media
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