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Heineken is expanding the use of contextual targeting on its brand campaigns
The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s dragging on the performance of firms like Diageo, which just lost ...
Crypto Regulations in Spain 2025 
The post Crypto Regulations in Spain 2025  appeared first on Coinpedia Fintech News As of 2025, Spain is strengthening its crypto regulatory framework, aligning it with global standards. With a tran...
US Banking Groups Urge OCC to Delay Ripple, Circle, and Other Crypto Firms’ Banking Licenses 
The post US Banking Groups Urge OCC to Delay Ripple, Circle, and Other Crypto Firms’ Banking Licenses  appeared first on Coinpedia Fintech News  The US banking groups have urged the Office of the...
Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson’s Albert Thompson
Subscribe: Apple Podcasts • Spotify Connected TV may be the future of TV, but its primary ad product is pretty traditional: 15- and 30-second mid-roll spots that would look right at home on...
Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity
Last week, it was announced that The Trade Desk will join the S&P 500, replacing ANSYS. In a LinkedIn post, CEO Jeff Green underscored the scale of the achievement, stating that it was something he ha...
Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices
Related Insights Business of TV Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars Read More ...
Marginalized creators feel the financial sting of brands’ DEI pullback
Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday. It’s no secret that the advertising world has moved aw...
XRP News: Why the Ripple vs SEC Case Isn’t Over Yet?
The post XRP News: Why the Ripple vs SEC Case Isn’t Over Yet? appeared first on Coinpedia Fintech News XRP holders are growing increasingly frustrated and confused over the U.S. Securities and Exch...
Analyst Benjamin Cowen Issues Altcoin Warning, Predicts Alts Will Now ‘Bleed’ Against Ethereum
A closely followed analyst who accurately called that the crypto bull market will be focused on Bitcoin (BTC) now believes that it’s time for Ethereum (ETH) to shine. In November of 2024, analyst Be...
Stargate Dials Back Near-Term Goal Amid Disagreement Over Data Center Sites
The Stargate artificial intelligence (AI) infrastructure project reportedly got off to a slow start. [contact-form-7] Six months after project was announced, the newly formed company operati...
Newswire > Tag: media
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