Inside YouTube’s 2024 upfront pitch to advertisers
YouTube is almost too big to succeed in the annual TV and streaming advertising upfront market.
As the most-watched streaming service on TV screens for 15 months running, brands can hardly avoid ad...
Inside the Stream: YouTube TV’s Strong Q3, Sports in Flux
LRG estimates that YouTube TV added 600K subscribers in Q3 ’23, bringing it to a total of 6.5 million subscribers. YouTube TV’s growth is by far the strongest of all pay-TV providers, double the...
Paymentology and Audax Partner on Cards-as-a-Service Solution
Paymentology and Audax Financial Technology have partnered to enable financial institutions in Southeast Asia and the Middle East to launch and manage their own branded card program.
With the Cards-a...
Google’s AI Search Feature Fuels Content Traffic Concerns
Google’s new artificial intelligence (AI)-powered search summaries could significantly impact online publishers by driving users away from their websites and toward the tech giant’s own results, p...