The case for and against AI-driven SEO in the zero-click era
AI chatbots have upended how people search online, creating a zero-click environment and reducing traffic to traditional search results. Publishers have taken the brunt of it, seeing dips in traffic t...
Alphabet’s AI-Related Offerings Help Drive Stock to Record High
Alphabet’s stock rose to a record high and moved the company closer to a $4 trillion valuation on Monday (Nov. 24).
The stock gained 5% and gave Alphabet a market capitalization of $3.82 ...
ChatGPT shopping research builds you a buyer’s guide using AI
OpenAI is making it easier to plan out holiday shopping with ChatGPT’s latest feature, called “shopping research.” Any shopping question in ChatGPT will trigger this new feature, which is...
How Google Dodged the AI Search Collapse
Google Search was supposed to lose ground in the artificial intelligence (AI) era, but Alphabet’s third-quarter 2025 earnings tell a different story. Alphabet said Search-and-other advertising reven...