Shoppable Moments on TV Come With Group Effort: KERV’s Marika Roque
MIAMI – Millions of households have connected their televisions directly to the internet, opening up a digital avenue more interactions between brands and audiences. Digital advertising platform KER...
Unleashing Programmatic Potential in the Live Streaming Revolution
MIAMI — As eyeballs migrate en masse to streaming services, industry leaders are grappling with the challenges and opportunities.
While much consumption has moved to on-demand, where programmatic an...