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Report: Alphabet still wants to acquire HubSpot
Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot, a leading mark...
13 Ways To Get Free Visa Gift Cards
Looking to learn how to get free Visa gift cards? Visa gift cards are great because you can use them nearly everywhere for anything you need to buy, which makes it a great way to redeem points for ...
Jack Dorsey on Elon Musk’s X takeover and why he was right about free speech
Jack Dorsey has insisted the course of action taken by Elon Musk on X has been necessary in the pursuit of free speech. In a wide-ranging interview with Pirate Wires, the man who co-founded Twitter ba...
EA readying plan to load in-game advertising into its full-price AAA games as “meaningful driver of growth”
Electronic Arts is internally discussing the best way to get external advertising into its full-price games, looking at how to best “do very thoughtful implementations” So says EA CEO Andrew Wilso...
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney ...
IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
It’s an undeniable fact that data has evolved into a primary ingredient in any marketing or advertising effort over the last 10 to 15 years. And the sophistication of data collection and analysis ha...
Inside the Stream Podcast: Are FASTs a Road to Gold or a Road to “SLOW?”
On this week’s podcast, Colin Dixon and I boldly introduce to the industry a new acronym (technically it’s a “macronym” or “nested acronym”). We’re all aware that free ad-supporte...
Inside the Stream Podcast: How Do Sunday Ticket Economics Work for YouTube?
Happy new year and welcome to the first edition of Inside the Stream for 2023. Just after recording our Top 10 streaming stories of 2022 podcast a couple of weeks ago YouTube announced its deal with...
Inside the Stream Podcast: Top 10 Streaming Video Stories of 2022 and Happy Holidays
Keeping with our end of year tradition, this week on Inside the Stream, Colin and I discuss the top 10 most important streaming video stories (in our humble view) of 2022. Several of our top 10 s...
Inside the Stream Podcast: Highlights from CTV Brand Suitability Summit virtual
Yesterday was VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual which included 24 speakers on 5 sessions. On today’s podcast nScreenMedia’s Colin Dixon and I discuss some o...
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> Tag: advertising
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