Instacart ad revenue up 18% at $871 million
Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million.
The online grocery shopping app also reported modest growth in orders, which rose to 70.1 million – a year-on-ye...
Microsoft Advertising Network campaigns expand to Facemoji
The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app.
Ads are now available in four markets; the U.S., the UK, Canada, and Australia.
What...
What is a full-funnel PPC strategy?
Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies.
When used correctly, it can greatly benefit your marketing efforts, particul...
3 tips to be a great data steward for agency clients
Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks.
That means as agency partners, we need to shift toward acting more as consultants f...
Shein and Amazon Are Both Good for the Ad Business
If you’re a fashion plate on a budget, you’re probably a fan of Shein, known for selling ultracheap and trendy clothes. By all accounts, it’s popular with the kids. As we scooped today, the Sing...
Marie Claire expands shopping hub from the U.K. to the U.S.
Future plc-owned Marie Claire U.S. is creating a digital shopping site after the brand’s U.K. counterpart made over $10 million in sales for retailers in the past six months with a similar shopping ...