MrBeast Gives New Life to X’s Creator Plans
Much ink lately has been spilled about MrBeast’s videos getting extra visibility on X, the social network formerly known as Twitter. Jimmy Donaldson, the real name of MrBeast, has expressed confusio...
Instacart ad revenue up 18% at $871 million
Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million.
The online grocery shopping app also reported modest growth in orders, which rose to 70.1 million – a year-on-ye...
Microsoft Advertising Network campaigns expand to Facemoji
The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app.
Ads are now available in four markets; the U.S., the UK, Canada, and Australia.
What...
What is a full-funnel PPC strategy?
Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies.
When used correctly, it can greatly benefit your marketing efforts, particul...
Shein and Amazon Are Both Good for the Ad Business
If you’re a fashion plate on a budget, you’re probably a fan of Shein, known for selling ultracheap and trendy clothes. By all accounts, it’s popular with the kids. As we scooped today, the Sing...
Marie Claire expands shopping hub from the U.K. to the U.S.
Future plc-owned Marie Claire U.S. is creating a digital shopping site after the brand’s U.K. counterpart made over $10 million in sales for retailers in the past six months with a similar shopping ...