Expedia’s B2B Segment Thrives While B2C Struggles for Momentum
Expedia Group’s first-quarter results, released on Thursday (May 2), indicate a healthy yet more stabilized global travel market, albeit with slightly subdued gross bookings.
On a call with anal...
Google, DOJ make closing arguments in antitrust trial
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly.
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How brands are using gaming personas to reach players effectively
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media
With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audienc...
Fast-Food Slowdown May Mean Steeper Promotions
It’s been a season of slowing sales for quick-service restaurants (QSRs).
That could mean these fast-food brands have to launch greater promotions to attract cost-conscious diners, Reuters noted i...
Europe’s AI Paradox: Slow Adoption, Big Ambitions
Despite Europe’s reputation as a tech laggard, a cadre of companies is making big bets on artificial intelligence (AI).
While the region has been slow to embrace AI in critical sectors like healt...
How to overcome the top 3 objections to YouTube video ads
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. ...